Our challenge was to make one newspaper print with the pay off “Huvudvärk kan komma plötsligt”.
We came upon old oil paintings with great dramatic expressions that you can carefully study for many many minutes.
By using old paintings of women being disturbed by men the message becomes very obvious.
While it is beautiful it’s still disturbing and not something that you see in your everyday newspaper.
So we added an F in huvudvärk to match the theme and let the picture talk for itself.
Art Director: Ivar Mattsson
Copywriter: Elias Karlsson
We came upon old oil paintings with great dramatic expressions that you can carefully study for many many minutes.
By using old paintings of women being disturbed by men the message becomes very obvious.
While it is beautiful it’s still disturbing and not something that you see in your everyday newspaper.
So we added an F in huvudvärk to match the theme and let the picture talk for itself.
Art Director: Ivar Mattsson
Copywriter: Elias Karlsson
